Est. 2014 · Southampton, UK

Your Business, Our Expertise

Data & Analytics Consulting · Business Intelligence · Data Engineering · Full Stack Development

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About SMJ Business Services

We are a specialist Data & Analytics consultancy with over 25 years of experience in delivering and managing Business Intelligence, Data Engineering, and Full Stack Software Development projects for global clients across various industries.

Our mission is to help businesses leverage data and technology to optimize their performance, improve their customer experience, and achieve their strategic goals through leveraging AI tools.

Our core competencies include designing and developing data-driven applications using PowerBI, SSIS, Tableau, Snowflake, Google BigQuery, AWS, Postgres SQL, T-SQL, MS SQL Server, JavaScript, MongoDB, Python, Django and Ruby.

Tableau Certified Professional Certified analytics expertise
CodeClan Certified Developer Full Stack Software Development

Led by Joseph Manuel

Founder & Principal Consultant with deep expertise across Data Engineering, BI, and Digital Transformation for blue-chip companies across Europe & Asia.

Our Services

Business Intelligence

Strategic consulting in BI using Power BI, Tableau, and SQL. Interactive dashboards, KPI frameworks, and actionable insights for data-driven decision making.

Power BITableauSSRSKPI Design

Data Engineering

End-to-end data pipeline design and implementation across Azure, AWS, and GCP. ETL/ELT processes, data warehousing, and cloud-native architectures.

AzureAWSGCPSnowflakeSSIS

Data Analytics & Visualisation

Advanced analytics, data modelling, and compelling visualisations. Transform raw data into clear, actionable stories that drive business outcomes.

TableauD3.jsPythonR

Full Stack Development

Custom web and mobile application development. From concept to deployment — responsive frontends, robust APIs, and scalable backends.

ReactNode.jsPythonDjango

Resource & Workforce Planning

Capacity planning, WFM optimisation, shift/staffing reviews with Verint, Avaya and advanced Excel modelling for contact centre operations.

WFMVerintCapacity Planning

Digital Transformation

End-to-end digital transformation consulting. Cloud migration strategies, legacy system modernisation, and data strategy development.

Cloud MigrationStrategyAI/ML

Technical Expertise

Data Analysis & BI

Tableau
Power BI
T-SQL / SQL
SSIS / SSRS

Cloud & Platforms

MS Azure
AWS
Snowflake
Google BigQuery

Development

Python
JavaScript / React
Node.js / Express
Django / Ruby on Rails

Databases

MS SQL Server
PostgreSQL
MongoDB
Amazon Redshift / Athena
SalesForceDataformREST APIsGraphQL RubyGoKotlinFlutter React NativeAndroidD3.jsGit & GitHub SassBootstrapjQueryChrome Dev Tools

Key Experience & Clients

2014 – Present

Principal Consultant

SMJ Business Services Ltd.

Data Engineering (Azure, AWS, GCP), Strategic BI Consulting (Power BI, Tableau, SQL) & MIS, Resource/Capacity Planning, WFM Optimisation, Data Strategy, Project Management.

DHU NHS 111 Jaguar Land Rover Vistra Group Sony PlayStation Danske Bank Vodafone Automotive benenden group ASOS.com
2021 – 2022

Head of Data & Analytics

Feedback Ferret

Leading the Data and Analytics function for the specialist solutions provider in Voice of Customer, Customer Feedback Analytics, Text Analysis and Customer Experience Management.

2019 – 2021

Senior Business Intelligence Developer

XE.com (Euronet Worldwide Group)

BI solutions and applications development using Tableau, AWS (Amazon Redshift & Athena), Power BI, MS SQL Server, SSRS & SSIS for global support.

2015 – 2018

Senior Consultant — Operations Planning & Analytics

IP Integration Ltd

Managed analytics for clients using Tableau platform. Extensive GAP analysis, interactive dashboards, and interaction analytics for speech, text and social media.

2012 – 2014

Senior Manager — BI, WFM & Special Projects

Thames Water

Led BI, WFM and Real Time Command Center. Delivered £2M OPEX savings through optimised resource plans and improved forecasting processes.

2006 – 2011

Head of Operational Support

HCL Technologies

Senior management team member heading Strategic Capacity & Resource Planning, Dialler Management and MI functions across 2 sites with 2000+ employees.

Let's Work Together

Ready to transform your data into actionable insights? Get in touch to discuss how we can help your business grow.

Location Southampton, Hampshire, UK